Marketing Research Analyst (MRA)
Project detail
Roles and Responsibilities:-
- Takes care of delegated direct, tele and web- based marketing keeping domestic clients under
purview. - Builds and maintains good relationships with a wide range of stake-holders viz. authors,
reviewers, editors, subscribers/ booksellers.Co-operates and co- ordinates with the Publication
Research Executives at one hand and the Publication coordinators on the other, to strategize on
marketing plans. - Co-ordinates with the institutional/ corporate clients: vendors (domestic/ overseas)- subscribers
of the journals/ buyers of books, reports etc., and manages the relevant database (s). - Organizes and maintains publicity/ marketing materials production viz. brochures, flyers and
posters etc. and arranges their effective distribution. - Analyzes monthly and yearly sales figures to determine stock fluctuations and flag problem
areas. - Does- market research, brand awareness, customer surveys, and analyze demands of the
customers. - Customer Service, Sales and Marketing support.
- Any other duties assigned by the Director.
Eligibility:- M.Sc / M.Com / MBA in Marketing, 1-3 Years of experience preferred.
Remuneration:- As per the norms of industry.